The manifesto was signed by the entrepreneurs of the sectors emblem of Made in Italy with Confagricoltura and Confartigianato; signatory Stefano Agostini, President of the Group Sanpellegrino, Andrea Illy, illycaff\u00e8 President; Massimiliano Giansanti, Vice-President Confagricoltura; George Lace, President of Confartigianato. This document was delivered to the Government, represented for the occasion by the Secretary for Reform, Ivan Scalfarotto.<\/p>\n
The Decalogue of the “Manifesto for the Made in Italy”:<\/p>\n
– The Made in Italy is one of the cornerstones of the cultural Italian<\/p>\n
– Defend and promote the transmission of knowledge production from generation to generation it is the first step to promote our unique heritage<\/p>\n
– To create value around the Made in Italy is to give an overview to the local excellences<\/p>\n
– Taking hard Made in Italy means to better meet the needs of the company assets: aesthetics, culture, emotion, sociability.<\/p>\n
– To create synergies between related sectors and complementary categories is a road no longer be postponed in order to increase the competitiveness of Italian products<\/p>\n
– Establish a system means a renewed spirit of cooperation between all political actors, social, economic and entrepreneurial<\/p>\n
– The only defense of Made in Italy is no longer enough: the perceived value goes from the story of the art know-how, typical of Italian creativity<\/p>\n
– To win abroad Made in Italy must present a vision that promotes not individual companies but the Italian firm<\/p>\n
– Increasing investment in training and be able to innovate means to reduce the misalignment with the offer emerging<\/p>\n
– Revenue, bureaucracy and strategic vision are handicap that the institutions have a duty to transform into strengths of the way of doing business<\/p>\n
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In Milan, it kicked off, during an event at the Expo, the “Manifesto for the Made in Italy”, an initiative group Sanpellegrino. It is a document born of research on over 450 companies, which addresses the critical issues and the strengths of Italian (cultural economy approach, to the action of a political and strategic development) […]<\/p>\n","protected":false},"author":1,"featured_media":1086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67,1,66],"tags":[],"class_list":["post-1085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arts","category-blog","category-cultura"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t