L’etichetta per il futuro | eatparade

Today the daily household spending is increasingly driven by the various advertising claims, the increasing number of brands available in small and large retailers, and less and less by an appropriate choice of what comes to the table.
Although, compared to the past, are more and more people in buying food for themselves and their families watch carefully the labels and ingredients in their purchases are still many people who rather ignore this information and purchasing products just for the attractive packaging or because they are of a particular brand advertised.
All this will have an impact negatively on food, especially that of children. Indeed, it is the families who must leave a greater awareness of their purchases to allow their children to eat properly and to start, from the first years of their lives, to have a healthier lifestyle.
It is from this premise that comes our idea of ​​a label for the future!