The story of Coca-Cola, briefly.
The first glass of Coca-Cola was sold in Atlanta, Georgia, USA, at Jacobs Pharmacy in in one day in May of 1886. In those days a pharmacist, Dr. John Styth Pemberton, produced the syrup for Coca-Cola with extracts from the kola nuts and extracts from the leaves of the coca plant , the latter deprived of toxic substances. Then, according to the legend, one day he accidentally mixed the syrup with soda water and created a delicious new beverage. He carried a jug, of the new product to Jacobs Pharmacy and many people tasted the new drink. They said that it was excellent, so Dr. Pemberton placed the product on sale for five cents a glass. Therefore we do not really know whether it was by design or accident that carbonated water was mixed with the syrup. The result was a drink that was at once “Delicious and Refreshing”, words that continue to be used today wherever the drink is enjoyed.
Dr. Pemberton had a partner, Frank M. Robinson, and the latter has suggested a name, eh was the idea to put together the words “Coca” and “Cola” (using the combination of its ingredient, he changed the name using the “C” in “Cola”. In fact the English Cola would be called “Kola”) and designed the now famous trademark “Coca-Cola” using as a base the character Spencerian script , at that time , the United States was among the most common and used. Immediately hand-painted signs with “Coca-Cola” on them appeared over the shops. The suggestion “Drink” was added, and people started to buy the new drink.
Dr. Pemberton never realized the potential of the beverage that he created. He gradually sold his business to various partners and, just before his death in 1888, he sold his remaining interest in Coca-Cola to Asa G. Candler. Mr Candler was an Atlanta with great business acumen and he acquired complete control of the business and founded The Coca-Cola Company, based in New York. It is from this time that Coca-Cola begins its spread worldwide, becoming a ‘business’ large.
