The green event in Italy

 

The sector has been growing, is still missing in Italy a true culture event sustainable.
Organize a sustainable event is a result that is achieved through the interaction of various actors, many of them linked to the territory, and by virtue of this bond, it is good to keep in mind that in Italy there are abysmal differences from municipality to municipality and from region to region.
The market for green events in Italy is in its infancy and to date there is no international standard for the realization of sustainable events. Some experts say only 30% of companies realize sustainable events, while in the countries of Northern Europe, Great Britain and Canada, the percentage is around 80%. A gap due to two important aspects: the absence of a structured network of suppliers offering green technologies and the lack in companies and consumers of a culture of respect for the environment. The lack of knowledge of green event may involve fear to invest in it, especially in small businesses; as large companies, those who can afford market research and consumer surveys, are able to establish a deeper relationship with the consumer and it is the end users to request their reference companies pay more attention to the environment.
Despite these limitations, one can see a positive outlook because there are signs of change suggest that the time is coming to start a green revolution in this sector. The first step will be a cultural change, businesses and consumers, while a strong impetus to this process could be given by the definition of an international standard for the realization of sustainable events.
Within a few years, therefore, it is expected that most of the Italian companies will begin to implement a more attentive environmental policy for events.